Felicity Properties

Privacy Policy

Effective Date: 01st January 2026
Last Updated:  01st January 2026

Felicity Properties is a real estate brokerage licensed in Dubai, United Arab Emirates ORN: 33951. Protecting the personal data you entrust to us is central to how we do business.

This Privacy Policy explains what information we collect, why we collect it, how we use and share it, and the rights you hold over it — whether you are browsing our website, enquiring about a listing, viewing a property, or completing a transaction with one of our registered agents.

By using our website or engaging our services, you confirm that you have read and understood this Policy.

 
1. Who Is Responsible for Your Data
Felicity Properties is the data controller for the personal data described in this Policy. This means we decide why and how your information is processed.

Registered address: Office 705, Building 12, Bay Square, Business Bay, Dubai, UAE
Data Protection contact: [email protected]

 
2. Information We Collect
We only collect what is necessary to serve you, meet our contractual commitments, and satisfy UAE regulatory obligations.

2.1 Information you provide directly

  1. Identity data: Full name, nationality, date of birth, gender, and signature.
  2. Contact data: Email address, mobile and landline numbers, WhatsApp number, residential address, and preferred language of communication.
  3. Official documentation: Passport copy, Emirates ID, UAE residence visa, and where applicable trade licence or power of attorney — required for RERA Form A, B and F, DLD registration, and title deed processing.
  4. Financial data: Proof of funds, bank statements, mortgage pre-approval letters, and source-of-funds declarations collected for Know Your Customer (KYC) and Anti-Money Laundering (AML) checks.
  5. Property requirements: Budget, preferred communities, unit type, bedroom count, handover timeline, and investment objectives.
  6. Correspondence: Enquiry forms, emails, WhatsApp messages, and — where you are notified in advance — recorded telephone calls for training and quality assurance.

2.2 Information collected automatically

When you visit our website, we may collect your IP address, approximate location, device and browser type, operating system, referring URL, pages viewed, time spent on pages, and interaction data, through cookies and similar technologies (see Section 8).

2.3 Information from third parties

We may receive your details from property portals such as Property Finder, Bayut and Dubai REST, from developer referral programmes, from introducers, or from publicly available sources — where those parties have obtained a lawful basis to share them with us.

2.4 Data we do not seek

We do not intentionally collect sensitive personal data (such as health, biometric, religious or political information), nor do we knowingly collect data from anyone under 18 years of age. If you believe a minor has submitted information to us, please contact us and we will delete it.

 
3. How and Why We Use Your Data

  • Purpose: Arranging viewings, negotiating offers, and facilitating sale, purchase or lease transactions through the Dubai Land Department
  • Legal basis: Performance of a contract
  • Purpose: Preparing RERA Forms A, B and F, Ejari registration, MOU/Form F execution and title deed transfer
  • Legal basis: Legal obligation
  • Purpose: Conducting KYC, AML and Counter-Terrorism Financing (CTF) screening
  • Legal basis: Legal obligation
  • Purpose: Sending property alerts, new launch announcements, market reports and newsletters
  • Legal basis: Your consent
  • Purpose: Responding to enquiries and providing after-sales and handover support
  • Legal basis: Performance of a contract / legitimate interest
  • Purpose: Improving our website, measuring campaign performance and analysing user behaviour
  • Legal basis: Legitimate interest / consent (cookies)
  • Purpose: Establishing, exercising or defending legal claims and resolving disputes
  • Legal basis: Legitimate interest / legal obligation

We do not use your personal data for automated decision-making or profiling that produces legal effects for you.

 
4. Marketing Communications
We send marketing messages only where you have given consent or where you are an existing client and the message relates to a comparable service.

Every marketing email carries an unsubscribe link, and you may reply "STOP" to any marketing SMS or WhatsApp message. Withdrawing consent is free and takes effect promptly. It does not affect service messages relating to an ongoing transaction, which we must continue to send.

Our marketing practices follow the UAE's telecommunications and unsolicited-communications rules, including the TDRA framework and the applicable Do Not Call Registry requirements.

 
5. Sharing and Disclosure
We never sell, rent or trade your personal data.

We share it only where necessary, and only with:

Government and regulatory authorities:

Dubai Land Department (DLD), RERA, Dubai REST, Dubai Municipality, the UAE Central Bank's Financial Intelligence Unit where an AML report is required, and courts or law enforcement acting under lawful authority.

Developers and project owners:

Including but not limited to Emaar, Sobha, Damac, Nakheel, Meraas and Dubai Properties — where you have instructed us to register your interest or submit a booking.

Financial and professional partners:

Mortgage brokers and banks, conveyancers, trustee offices, valuers, and legal advisors, engaged with your knowledge.

Service providers acting on our instructions:

CRM and hosting providers, email and messaging platforms, analytics tools, and IT support. These parties act as processors under written agreements requiring confidentiality and appropriate security.

Corporate transactions:

In the event of a merger, acquisition or restructuring, subject to equivalent protection of your data.
 
6. International Transfers

Some of our service providers store or process data outside the UAE. Where personal data is transferred abroad, we transfer it only to jurisdictions recognised as providing an adequate level of protection, or under contractual safeguards that impose obligations equivalent to UAE law — consistent with Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.

 
7. Data Retention and Security

Retention. We keep personal data only as long as necessary for the purpose it was collected. Transaction, KYC and AML records are retained for a minimum of five years from the end of the business relationship or the completion of the transaction, in line with UAE AML/CTF legislation, and longer where RERA, DLD or tax rules require it. Marketing contacts are retained until you unsubscribe or after a period of inactivity. Once retention periods expire, data is securely deleted or anonymised.

Security. We apply technical and organisational safeguards including encryption in transit, access controls on a need-to-know basis, secure and access-restricted document storage, staff confidentiality undertakings, and periodic security reviews.

Breach notification. In the event of a personal data breach likely to affect your privacy or confidentiality, we will notify the UAE Data Office and, where required, affected individuals without undue delay.

No system is completely secure, and any transmission of information over the internet is at your own risk.

 
8. Cookies and Tracking

Our website uses cookies and similar technologies to keep the site functioning, remember your preferences, and understand how visitors use our pages.

  1. Essential cookies — required for the site to operate and cannot be switched off.
  2. Performance and analytics cookies — help us measure traffic and improve content.
  3. Marketing cookies — used to measure campaign effectiveness and show relevant advertising.

You can accept or reject non-essential cookies through our cookie banner, and manage or delete cookies at any time through your browser settings. Disabling certain cookies may limit parts of the site.

 
9. Your Rights

Under the UAE Personal Data Protection Law, you may:

  1. Access the personal data we hold about you and request a copy.
  2. Correct information that is inaccurate, outdated or incomplete.
  3. Request deletion of your data, subject to our legal retention obligations.
  4. Restrict or object to certain processing, including direct marketing.
  5. Request portability of data you provided to us, in a structured, machine-readable format.
  6. Withdraw consent at any time, without affecting processing carried out before withdrawal.
  7. Lodge a complaint with us and, if unsatisfied, with the UAE Data Office.
    To exercise any right, email [email protected]. We may ask you to verify your identity, and we will respond within 30 days. There is no charge unless a request is manifestly excessive or repetitive.

 
10. Third-Party Links
Our website may link to developer sites, portals or payment gateways operated by others. We are not responsible for their content or privacy practices, and we encourage you to read their policies before sharing information.

 
11. Changes to This Policy

We may update this Policy to reflect changes in UAE legislation, regulatory guidance, or our internal practices. The revised version will be posted on this page with an updated "Last Updated" date. Material changes will be communicated directly where we are required to do so. Continued use of our website or services after an update constitutes acceptance of the revised Policy.

 
12. Contact Us

For any question about this Policy, or to exercise your rights:

Felicity Properties L.L.C
Email: [email protected]
Privacy enquiries: [email protected]
Phone / WhatsApp: +971 56 352 0611
Office: Office 705, Building 12, Bay Square, Business Bay, Dubai, UAE
Working hours: Monday–Friday, 9:00 AM – 8:00 PM GST